This is huge for our region! True global ultraluxury hotel brand Oetker will be creating an opulent masterpiece hotel on our island!! See this Bloomberg article
South Florida’s buzz continues unabated. Upscale brands such as Louis Vuitton, Valentino, and Four Seasons Hotel and Residences are proliferating to cater to the affluent crowds flocking to its shores in unprecedented numbers since the start of the pandemic. And in Palm Beach, the destination perhaps most sought out over the past two years by well-heeled out-of-towners in search of a new tropical base, a new ultraluxury hotel is about to shape up to meet the moment.
The Chesterfield was an iconic, if dated, boutique hotel beloved by Palm Beach residents and celebrities alike. Stars from Joan Collins to Jimmy Fallon and Drew Barrymore, loved hanging out at its Leopard Lounge, while socialites rested by its famous garden-side pool and enjoyed high tea afternoons. Formerly run by the Tollman family as part of their Red Carnation Hotel Collection, it was sold at $42 million this year to the Reuben Brothers, a British private equity and real estate firm run by billionaire brothers David and Simon Reuben. The pale-pink building with a Mediterranean revival architecture style will undergo a no-expenses-spared, yearlong interior transformation.
Once reborn, the 100-year-old property will reopen under the management of the Oetker Collection, a hotel chain that includes Paris’s Le Bristol and the Hotel du Cap-Eden-Rock in Cap d’Antibes. It will be the luxury brand’s first-ever property in the US and its 12th “masterpiece hotel.”
The Germany-based, family-owned Oetker Collection is the group behind renowned five-star boutique properties such as the Lanesborough in London, Brenners Park-Hotel & Spa in Baden-Baden, Germany, Eden Roc St. Barths, and Antigua’s Jumby Bay Island. These hotels are known for opulent interior decor, advanced spa treatments, Michelin-starred restaurants, and top-tier service in panoramic settings.
The Chesterfield will be renamed the Vineta Hotel, the name it opened under during the Florida 1920s real estate boom and carried for almost 50 years. It is scheduled to reopen in late 2023…..
Read the rest in Bloomberg here